In this study, it were aimed to determine how the secondary school administrators and teachers influence each other. The data was collected from 18 school administrators and 20 teachers. The sample of the study consisted of secondary school administrators and teachers working at Ankara, Kiriklale, Kirsehir, Konya, Mugla, Izmir, Mus, Bursa, Izmit, Istanbul city centers, Turkey. The data in the study were collected through semi-structured interviews. Semi-structured interview forms including six questions were developed for based on the sub-objectives Kipnis ve Schmidt’s classification, which are set as a) friendliness, b) reason, c) bargain, d) coalitions, e) assertiveness, f) higher authority and g) sanction. According to the results of the study, while teachers use friendliness, reasoning and bargaining tactics to influence their managers. They use coalitions tactics at least. On the other hand, while school administrators use friendliness, bargaining and coalition tactics and they use assertiveness tactic at least.

Advertising or promotion management analyses, plans, and monitors programs to create target market exchanges and achieve institutional goals. Early childhood education (ECE) is an educational institution needing advertising management. This study examines the implementation of ECE advertising management in terms of challenges, opportunities, and developments. This study showed two major areas: 1) practitioners were more innovative and creative in using technology to develop advertising management, and 2) the educational institution got better recognition from society, especially parents. This study uses the literature study method, assisted by the publish perish application, to find reference sources related to educational advertising management for ECE. The study showed that the ability of schools and teachers to provide services based on consumers’ demands influenced the implementation of organisational advertising management challenges. Meanwhile, advertising management developments were sometimes affected by the actions of the advertising media. Social media informed consumers about the institution without spending more money and effort.