logo logo European Journal of Educational Research

EU-JER is is a, peer reviewed, online academic research journal.

Subscribe to

Receive Email Alerts

for special events, calls for papers, and professional development opportunities.

Subscribe

Publisher (HQ)

Eurasian Society of Educational Research
Eurasian Society of Educational Research
Christiaan Huygensstraat 44, Zipcode:7533XB, Enschede, THE NETHERLANDS
Eurasian Society of Educational Research
Headquarters
Christiaan Huygensstraat 44, Zipcode:7533XB, Enschede, THE NETHERLANDS

' innovation' Search Results

Smart Teaching Based on Lesson Study Promoting Stundent's Digital Literacy in The Rural Area

digital literacy education in the rural area lesson study smart teaching

Arsad Bahri , Arifah Novia Arifin , Asham Bin Jamaluddin , Andi Muharni , Wahyu Hidayat


...

Education for all and education equality has been an important issue to be payed attention to, especially in the rural areas in Indonesia. Education in rural areas is very underdeveloped due to the lack of the equitable distribution of education services. The main factors behind this problem are the pedagogic competence of teachers and inadequate infrastructure. These factors have a direct impact on the digital literacy of students in rural areas, even though digital literacy is very important in the era of the industrial revolution 4.0. This research is a development research that is aimed at developing a valid, practical and effective Lesson Study (LS)-based smart teaching model. The study was conducted at a junior high school in Jeneponto Regency, South Sulawesi, Indonesia. The results showed that the LS-based smart teaching model developed was valid, practical, and effective to promote students' digital literacy. The development of this teaching model is expected to improve the quality of educators' pedagogic competence in teaching and be able to form educators' creative innovations that can directly have an impact on improving the quality of learning in the classroom.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.2.901
Pages: 901-911
cloud_download 390
visibility 493
0
Article Metrics
Views
390
Download
493
Citations
Crossref
0

Scopus
1

The Use of Mathematics Comics to Develop Logical-Mathematical Intelligence for Junior High School Students

logical-mathematical intelligence mathematics comics rural school students urban school students

Rahmah Johar , Mailizar , Yulinar Safitri , Cut Morina Zubainur , Suhartati Suhartati


...

Logical-mathematical intelligence is highly needed to ease students’ understanding of mathematics concepts. Therefore, it is necessary to delivery an innovative teaching approach to enhance students’ logical-mathematical intelligence. This study aims to investigate the use of mathematics comics to increase the logical-mathematical intelligence of junior high school students in urban and rural schools. This study employed a quantitative approach with a pretest-posttest control group design. The population of this study were seventh-grade students from a junior high school in Banda Aceh (urban areas) and a junior high school in Aceh Besar (rural areas), Indonesia. The samples of this study were two classes (experimental and control) from each school which were selected randomly. To collect data, we used a logical-mathematical intelligence test and analyzed it by using t-test. This study shows that the use of mathematical comics in urban schools can improve mathematical logical intelligence. However, there was no improvement in students' mathematical logical intelligence in rural schools. Therefore, this study showed that using mathematics comics in different school conditions yield different results in logical-mathematical intelligence. The findings suggest that other learning innovations are required to improve students' logical-mathematical intelligence in rural areas.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.2.1015
Pages: 1015-1027
cloud_download 321
visibility 535
0
Article Metrics
Views
321
Download
535
Citations
Crossref
0

Scopus
0

Design Thinking as a Co-Creation Methodology in Higher Education. A Perspective on the Development of Teamwork and Skill Cultivation

co-creation design thinking methodology skills teamwork university students

Eirini Vardakosta , Georgios Priniotakis , Michail Papoutsidakis , Marisa Sigala , Antonios Tsikritsis , Dimitrios Nikolopoulos


...

Graduates of higher education need, in addition to knowledge, skills such as cooperation, communication, and problem-solving to cope with their working life. Collaborative learning environments like co-creation, are gaining attention for their ability to cultivate these essential skills. This study aims to investigate the understanding and efficacy of co-creation from the perspective of 145 undergraduate students enrolled in a physics course, using a questionnaire. Design thinking, using the double-diamond model, is applied as the co-creation methodology. The study examines the effects of co-creation and design thinking on teamwork and the development of skills. The study also discusses the differences in co-creation, design thinking, teamwork, and skill development among various demographics, previous co-creation experiences, and teaching methods. The findings demonstrate that the majority of students understand the concepts of co-creation and design thinking, and that their co-creation teams functioned satisfactorily, leading to the development of necessary skills. However, increasing age seems to be an inhibiting factor. Finally, the study shows that students who prefer co-creation as a teaching method or have previous co-creation experiences are more receptive to this approach.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.2.1029
Pages: 1029-1044
cloud_download 324
visibility 506
2
Article Metrics
Views
324
Download
506
Citations
Crossref
2

Scopus
0

...

The study aims to point out direct and indirect correlations between others' roles on career self-efficacy, and career self-management. This research uses a multifactor correlational model, samples were 342 students. The research instruments are Career Self-Management Self-Efficacy Scale (CEDLE-Scale), Career Decision Self-Efficacy (CDSE Short-Form), and Role Model Influence Career Decisions Scale (RIMICDS). Data were analyzed using path analysis with AMOS 23. The findings show that 1) the variable of others' role directly influences career self-efficacy; 2) career self-management directly influences the career self-efficacy on career self-efficacy; 3) others' influence on career decision directly influences the career self-management, and 4) others' role on the career decision indirectly influences self-efficacy moderated by career self-management. Support, guidance, and inspiration from others will ease someone in deciding on a career. Guidance for managing a career will improve career self-efficacy. It will then positively contribute to the self-confidence to pursue the career.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.2.1045
Pages: 1045-1057
cloud_download 463
visibility 586
0
Article Metrics
Views
463
Download
586
Citations
Crossref
0

Scopus
0

...

A virtual-based disaster learning model was created to enhance understanding of COVID-19 disaster mitigation following the characteristics of elementary school students because the high number of child deaths brought on by the COVID-19 pandemic served as the driving force behind this research. The virtual-based disaster learning model had been deemed valid, but more study is required to ascertain its impact on primary school pupils' comprehension of COVID-19 disaster mitigation. This study sought to determine how the virtual disaster learning model affected elementary school pupils' understanding of COVID-19 disaster mitigation. This study was a quasi-experimental investigation. Non-equivalent control group design was the type of experimental design employed. The t-test showed that students who studied using virtual-based disaster learning models and those who used conventional learning had different average levels of understanding of COVID-19 disaster mitigation. According to the findings, primary school children who learned using virtual disaster learning models had higher scores than students who used conventional methods. This finding revealed that virtual disaster learning models could improve understanding of COVID-19 disaster mitigation. The results of this study's implications can be applied as a different approach to enhancing elementary school kids' comprehension of emergency planning for COVID-19.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.2.1059
Pages: 1059-1069
cloud_download 250
visibility 365
0
Article Metrics
Views
250
Download
365
Citations
Crossref
0

Scopus
0

Relationship Between Knowledge and Affection for the Environment: A Meta-Analysis

affection conservation environment knowledge meta-analysis

Trias Hernanda , Absori , Aidul Fitriciada Azhari , Kelik Wardiono , Janu Arlinwibowo


...

Environmental damage must be taken seriously. Strengthening human attitudes to preserve the environment is the keyword, and strengthening the aspects of knowledge about the environment must be pursued. However, a scientific basis is needed that shows that it is true that strengthening the aspects of knowledge about the environment can improve a person’s attitude toward preserving the environment. The purpose of this research is to find the relationship between a person’s knowledge and their behavior in preserving the environment. By defining the general picture of the relationship between knowledge and attitudes, future accurate educational policies can be taken in the context of environmental protection. This research is a meta-analysis of correlation types. The inclusion criteria for selecting the data are as follows: studies published from 1999 to 2022 in English, analyzed by correlation analysis, have descriptions of many samples and correlation indices, and published in Google Scholar-indexed journals. Based on this inclusion criteria, 23 studies were selected containing 36 relevant sets of research data. The results showed that there was a correlation between knowledge and a person’s attitude toward the environment (.37). Assuming a 95% confidence level, the real score ranges from 0.26 to 0.48. The publication bias test using the trim and fill method showed that none of the data contained biased publications, so the meta-analysis results could be declared valid. Now, there is an urgency to expand environmental education to encourage the development of good attitudes by the community toward the environment.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.2.1069
Pages: 1071-1084
cloud_download 387
visibility 555
3
Article Metrics
Views
387
Download
555
Citations
Crossref
3

Scopus
2

...

The significance of speaking English has been emphasized in Malaysia education. However, speaking problems such as lack of enthusiasm and poor speaking performance emerge among ESL pupils. To resolve this, an online board game “Flippity” is implemented in online speaking lessons. This paper aims to explore the usefulness of the online board game “Flippity” to improve speaking skills among elementary pupils who are in Year 5 as well as to investigate pupils’ perceptions towards the use of the online board game “Flippity”. The study employed a quasi-experimental mixed method design to collect data from thirty Year 5 pupils from a Chinese primary school. Data was collected through speaking pre-test and post-test, semi-structured interview and questionnaire. The results indicated a significant improvement in pupils’ speaking skills in terms of accuracy, fluency, range, interaction and coherence. Pupils also displayed preferences and positive attitude in learning to speak while playing “Flippity”. Further studies are recommended to be done on how “Flippity” could be exploited when learning other language skills such as listening, reading, writing and grammar.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.2.1085
Pages: 1085-1096
cloud_download 385
visibility 705
0
Article Metrics
Views
385
Download
705
Citations
Crossref
0

Scopus
0

...

The quality of higher education is vital for a country’s future, not only in terms of transferring knowledge to younger generation but also for supporting economic development. This paper applies data envelopment analysis (DEA) to evaluate the relative efficiency of 38 academic departments at Sepuluh Nopember Institute of Technology, Surabaya, Indonesia. The input factors are the number of lecturers, the number of staff and budget allocations, whereas the output is the performance achievement level. The empirical analysis incorporates two traditional DEA models: the Charnes, Cooper and Rhodes (CCR) and the Banker, Charnes and Cooper (BCC) models with input orientation. The results indicate that the CCR model considers five departments efficient while the BCC model considers ten departments efficient, five of which are those considered efficient by the CCR model. It may seem counterintuitive that a department with an output performance achievement below 100% is deemed efficient, and vice versa. However, the underlying principle of efficiency under input-oriented DEA model is resource utilization. Finally, we provide recommendations for the departments with low efficiency scores to improve their performance.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.2.1153
Pages: 1153-1169
cloud_download 333
visibility 512
2
Article Metrics
Views
333
Download
512
Citations
Crossref
2

Scopus
0

EFL Educators’ Insights into Online Education and its Impact on Teaching during the COVID-19 Pandemic

affective factors efl online education pedagogical practices student achievement

Cynthia Hidalgo-Camacho , Wilma Villacís Villacís , Gloria Isabel Escudero , Juan Carlos Silva


...

After months of 100% online teaching due to the pandemic produced by COVID-19, the return to face-to-face classes is being experienced. This study focused on finding the English as a foreign language (EFL) University professors’ perspectives of online education during that time. The information was collected from three Ecuadorian universities: The Technical University of Ambato, The Higher Polytechnic School of Chimborazo, and The University of Cuenca. The survey was designed with 26 questions about professors’ perceptions of online teaching and its impact on their pedagogical practices, affective factors, and student achievement. Software R, and the Cronbach's alpha tests were used as statistical tools, along with Kendall's Tau_b, and the Kruskal-Wallis test. The results showed that teaching online not only represents a solution in cases where face-to-face education is not possible, but also offers teachers the opportunity to experience the benefits of using technological tools and innovative strategies. Although some drawbacks, such as lack of time and real interaction were encountered, online teaching resulted in an alternative methodology that engaged learners.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.3.1207
Pages: 1207-1217
cloud_download 405
visibility 546
2
Article Metrics
Views
405
Download
546
Citations
Crossref
2

Scopus
1

Project-Based Learning as a Strategy in Physical Education Teacher Training: Creating A Cultural Route Promoting Active Commuting

active learning higher education student project

Juan Pablo Zavala-Crichton , Claudio Hinojosa-Torres , Rodrigo Yáñez-Sepúlveda


...

This study analyzes the narrated reflection of the students in relation to their learning, based on the perceptions that emerge from their experience in the development of the project. Participants were 53 fourth year Pedagogy in Physical Education students, with an average age of 24.3, who were divided into 13 groups. A qualitative study that used the narrated reflection of the students in relation to learning, based on a driving question. In order to help guide the students’ work, and to collect the perceptions they experienced during their participation, the following four components were integrated into the development of the project and included in the final product: a) historical and heritage sites, b) technology used to measure energy expenditure, c) type of active commuting, d) reflection on what was learned. The students designed 13 routes of active commuting through the city, which included different cultural, heritage and historical landmarks. The students analyzed the learning experience, highlighting the importance of knowing and caring for the heritage of the different cities around which they traveled. PBL can be a didactic alternative in initial Physical Education teacher training to achieve learning by linking subject content with the motivations and interests of the students.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.3.1219
Pages: 1219-1231
cloud_download 461
visibility 639
0
Article Metrics
Views
461
Download
639
Citations
Crossref
0

Scopus
1

...

Research on conceptual understanding is one of the first steps in designing materials to improve learning. Literature reports that students have difficulties analyzing and describing phenomena in electric circuits. This report contributes to students' conceptual difficulties regarding simple electrical circuits by systematically analyzing an open conceptual test answered by 531 first-year engineering students. We found students' reasoning that has not yet been reported in the literature as misconceptions or difficulties. To deepen our understanding of students' difficulties, we chose five students by convenience to interview. We present evidence that there are two main contributions to the taxonomy in this study: the Series Circuit Misconception, which is when students convey that the current through bulbs is the same because they are in series, using that as a mnemonic ignoring any change in the circuit; and the Inverse Parallel Circuit Misconception, that is when students mention that the resistance of the circuit decreases when disconnecting bulbs in parallel, neither are reported in the literature. The results of this study have implications for physics education research in electric circuits and educational practice in the classroom.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.3.1269
Pages: 1269-1284
cloud_download 280
visibility 537
0
Article Metrics
Views
280
Download
537
Citations
Crossref
0

Scopus
0

...

This study seeks to investigate the relationship between dropout intent, the weekly work duration of student employees, and university social capital by analysing empirical evidence from three European countries, including Estonia, Lithuania, and Poland. This exploratory study utilised Eurostudent-VII survey data and employed cross-tabulation and exhaustive Chi-square Automatic Interaction Detection (CHAID) to achieve its objectives. Findings indicate that student employees who believe they get along well with their teachers and have more connections with fellow students to discuss subject-related issues are less likely to intend to drop out of university. In addition, the results show that students’ likelihood of abandoning their higher education increases in the presence of difficulties caused by an inapt academic programme. Regarding employment duration, for the Estonian and Lithuanian markets, there is no difference between working more than 20 hours per week or less than that with the intention of dropping out of university. In Poland, however, the disparity in working hours interacts with other factors related to social capital to explain dropout intent. These findings provide novel insights into the dropout literature by refreshing thoughts on the role of teacher-student and peer relations in the dropout intentions of student employees. In addition to reviving the relevance of university social capital, which has received too little attention lately, they have also sparked a recent debate on whether or not combining work and university actually affects the intention to drop out.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.3.1329
Pages: 1329-1348
cloud_download 591
visibility 745
2
Article Metrics
Views
591
Download
745
Citations
Crossref
2

Scopus
0

...

Science, technology, engineering, and mathematics (STEM) education has been successfully implemented in many countries around the world, including Vietnam. Admittedly, it appears that Vietnamese teachers are encountering several obstacles and challenges as they adopt STEM education in their classrooms. The purpose of this study was to use the Delphi method to figure out the obstacles and challenges that teachers in six northern mountainous provinces of Vietnam encounter when teaching STEM education. As per research findings, teachers confront 11 obstacles and challenges when integrating STEM education in their classrooms, including: Teacher competency, time consumption in lesson planning and guiding students to produce STEM products, teachers' beliefs regarding STEM education, inflexible programs, insufficient facilities, examination pressures, lack of timely rewards and encouragement for effective teachers, teachers’ self-funding teaching STEM, students’ competence, students’ cultural, economic and social background, and disagreements from student’s parents. These findings assist administrators and teachers in developing future strategies for successfully implementing STEM education in Vietnam.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.3.1363
Pages: 1363-1375
cloud_download 233
visibility 461
0
Article Metrics
Views
233
Download
461
Citations
Crossref
0

Scopus
0

Do Digital Competency and Self-Leadership Influence Teachers' Innovative Work Behavior?

digital competency innovative work behavior self-leadership

Fetty Poerwita Sary , Nidya Dudija , Milleniartha Moslem


...

This study investigates whether digital competency and self-leadership influence teachers’ innovative work behavior in Islamic International schools. The participants in the quantitative research were 108 teachers from the Islamic International School, who were selected using saturated sampling. The researchers used a 41 items questionnaire to collect data on the study variables. Quantitative data were analyzed by applying structural equation modeling partial least squares (SEM-PLS) using Smart-PLS 3. According to the study's findings, digital competency has a positive and significant impact on innovative work behavior, while self-leadership also has a positive impact that significantly influences innovative work behavior. Overall, the impact of digital competency and self-leadership simultaneously was 0.584 or 58.4%, while the other variables not tested in this study influenced the other 41.6%. This research emphasizes schools to improve building their teachers’ innovative work behavior and for teachers themselves through training, self-development programs, building knowledge sharing among teachers and school leaders, and open ideas about developing pedagogical and sustainable programs for schools.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.3.1449
Pages: 1449-1463
cloud_download 225
visibility 629
2
Article Metrics
Views
225
Download
629
Citations
Crossref
2

Scopus
0

...

The problems in education in the countries of the Organization for Economic Cooperation and Development (OECD) vary from country to country. The differences between "upper class" and "lower class" countries in PISA assessment results have led to a research gap. The purpose of this study was to (a) test students' mathematical literacy skills on the Program for International Student Assessment (PISA) test and compare the results using the sum of means across OECD countries; (b) examine the relationship between students' mathematical competence, precision, and self-perception of mathematical literacy skills in the PISA test; and (c) analyze the gaps that exist between the implementation of mathematics instruction in school and the mathematical literacy as measured on the PISA test. This study was designed as a mixed method with an explanatory sequential design. The data collection methods included test procedures, questionnaires, and interviews. The result of this study showed that the overall mean score obtained was below the OECD average. In general, the respondents achieved only level 2 mathematics proficiency. A significant relationship was found between mathematical competence, precision, and self-perception in mathematical skills. On the other hand, there was a gap, namely the difference at the implementation level, where mathematical literacy measured by PISA differed from the measurement of mathematical learning achievement by teachers in school. The results showed that teaching that emphasizes only problem-solving procedures affects low mathematical competence and is not useful enough for students to deal with the PISA mathematics test.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.3.1479
Pages: 1479-1493
cloud_download 389
visibility 605
0
Article Metrics
Views
389
Download
605
Citations
Crossref
0

Scopus
1

...

This article examines the influence of the university environment and learning programs on students' entrepreneurial intentions and attitudes, considering the moderating roles of entrepreneurial self-efficacy and locus of control. The empirical analysis employs a multilevel (hierarchical) linear model, utilizing responses from 713 students across 30 universities in Kazakhstan who participated in the GUESSS 2021 project survey. Our findings reveal that students' entrepreneurial intentions are directly influenced by entrepreneurial self-efficacy and locus of control. However, the locus of control is also indirectly influenced by the university environment and learning program. The learning program's effect on both entrepreneurial aspirations and attitudes is mediated by self-efficacy. Locus of control, conversely, negatively affects both entrepreneurial attitudes and intentions in program learning. The study's results underscore that student entrepreneurship is shaped by personal factors such as self-efficacy and locus of control, alongside the university context. Interestingly, the findings also indicate interdependencies between these factors, further influencing students' entrepreneurial intentions and attitudes.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.3.1539
Pages: 1539-1554
cloud_download 592
visibility 886
2
Article Metrics
Views
592
Download
886
Citations
Crossref
2

Scopus
1

Effect of Computer Based Test on Motivation: A Meta-Analysis

computer-based test meta-analysis motivation r studio

Achmad Rante Suparman , Eli Rohaeti , Sri Wening


...

This meta-analysis study investigates the effect of computer-based tests on motivation. The random effect model is the basis for calculating the summary effect, and it is found that the 30 articles obtained through the PRISMA method, which consist of four parts, namely identification, screening, eligibility, and included, can be generalized. Data analysis was performed using R studio and OpenMEE. Based on the research results, the p-value <.05 was obtained, so it was concluded that using a computer-based test significantly affected motivation. In the moderator analysis, it was found that computer-based tests were most effective for intrinsic motivation for the motivation variable, university students for the participants variable, and the country of Iran for the region variable. Evaluation of publication bias using the funnel plot and regression method shows no publication bias, proving that the 30 articles analyzed represent all existing studies on computer-based tests.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.4.1583
Pages: 1583-1599
cloud_download 462
visibility 539
0
Article Metrics
Views
462
Download
539
Citations
Crossref
0

Scopus
0

Self-Efficacy and Attitudes Toward Computers of General and Special Education Teachers in Greece During the COVID-19 Period

ict general education special education teachers

Alexandros Proedrou , Margarita Stankova , Maria Malagkoniari , Polina Mihova


...

During COVID-19 in Athens, Greece, 535 general education and 170 special education teachers were tested for computer use self-efficacy, ICT competence, and computer attitudes. Demographic and occupational factors impacted computer attitudes and computer use self-efficacy. The GCAS and GCSES showed that general and special education teachers liked computers. Teachers were computer-savvy and confident. Computer attitudes boosted computer use self-efficacy. Computer self-efficacy is strongly linked with computer attitudes, subscales of confidence and affection and moderately linked with cognitions about computers. Age, position, and ICT training substantially influenced computer attitudes and computer use self-efficacy. ICT-trained teachers had improved their attitudes and computer use self-efficacy. Computer self-efficacy and attitudes about computers did not change for special education teachers, but computer confidence increased. Except for those under 25, younger teachers demonstrated higher computer self-efficacy than older ones.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.4.1645
Pages: 1645-1656
cloud_download 286
visibility 424
2
Article Metrics
Views
286
Download
424
Citations
Crossref
2

Scopus
0

The Impact of Educational Robotics on Cognitive Outcomes in Primary Students: A Meta-Analysis of Recent Studies

cognitive outcomes educational robotics elementary education meta-analysis primary students

Meruyert Mukhasheva , Kalibek Ybyraimzhanov , Khapiza Naubaeva , Assem Mamekova , Bibigul Almukhambetova


...

In recent years, educational robotics has gained ground in educational policy around the world, and primary education is no exception. However, there has not yet been a thorough synthesis of methodologically appropriate empirical research on the effects of robotics upon cognitive performance among primary school students, which this paper attempted to do. Following literature screening, a total of eight studies published between 2018 and 2022 with a sample size of 567 children met inclusion criteria and were meta-analyzed. Resultantly, a medium aggregate effect size in favor of robotics experiments emerged (standardized mean difference of .641), which was significantly higher compared to non-robotics learning (p <.01). No between-study heterogeneity was detected. Subgroup analysis revealed a slightly larger overall effect for interventions on first- to third-graders rather than those in grades 4-6. Additionally, the analysis indicates that in order to enhance cognitive abilities in primary students, robotics interventions should be no longer than four weeks and involve robot construction. Based on the findings, implications, and suggestions are outlined for future research and practice.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.4.1683
Pages: 1683-1695
cloud_download 288
visibility 388
0
Article Metrics
Views
288
Download
388
Citations
Crossref
0

Scopus
0

Advertising Management of Early Childhood Education Institution: Challenges, Opportunities, and Development

advertising management early childhood education education promotion management technology

Upik Elok Endang Rasmani , Alfan Sarifudin , Siti Wahyuningsih , Novita Eka Nurjanah , Jumiatmoko , Nurul Shofiatin Zuhro , Anjar Fitrianingtyas , Bambang Winarji , Yuanita Kristiani Wahyu Widiastuti


...

Advertising or promotion management analyses, plans, and monitors programs to create target market exchanges and achieve institutional goals. Early childhood education (ECE) is an educational institution needing advertising management. This study examines the implementation of ECE advertising management in terms of challenges, opportunities, and developments. This study showed two major areas: 1) practitioners were more innovative and creative in using technology to develop advertising management, and 2) the educational institution got better recognition from society, especially parents. This study uses the literature study method, assisted by the publish perish application, to find reference sources related to educational advertising management for ECE. The study showed that the ability of schools and teachers to provide services based on consumers’ demands influenced the implementation of organisational advertising management challenges. Meanwhile, advertising management developments were sometimes affected by the actions of the advertising media. Social media informed consumers about the institution without spending more money and effort.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.4.1731
Pages: 1731-1742
cloud_download 349
visibility 500
0
Article Metrics
Views
349
Download
500
Citations
Crossref
0

Scopus
0

...