logo logo European Journal of Educational Research

EU-JER is is a, peer reviewed, online academic research journal.

Subscribe to

Receive Email Alerts

for special events, calls for papers, and professional development opportunities.

Subscribe

Publisher (HQ)

Eurasian Society of Educational Research
Eurasian Society of Educational Research
Christiaan Huygensstraat 44, Zipcode:7533XB, Enschede, THE NETHERLANDS
Eurasian Society of Educational Research
Headquarters
Christiaan Huygensstraat 44, Zipcode:7533XB, Enschede, THE NETHERLANDS

' Malaysia' Search Results

Psychometric Analysis of the Social Support Scale Among Indonesian Academicians

factor analysis reliability social support validity

Sri Lestari , Gita Aulia Nurani , Wisnu Sri Hertinjung


...

The current study investigates the psychometric characteristics of the Social Support Scale as an instrument for assessing social support for academics. The original version of the scale was adapted and translated into Indonesian and was administered to academics in Indonesia through a google form. The data were then analyzed to investigate the reliability, construct validity, and structure of factors of the instrument. Confirmatory factor analysis confirms that the three-dimension model was the best model regarding the internal structure. Our findings also advocate the Social Support Scale as a valid and reliable tool for assessing social support in Indonesian academics. Thus, it can be employed to examine lecturers’ social support level which helps the universities to build a supportive working climate, as well as improve the relationship quality between employees.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.2.977
Pages: 977-989
cloud_download 660
visibility 810
0
Article Metrics
Views
660
Download
810
Citations
Crossref
0

Scopus
0

The Use of Mathematics Comics to Develop Logical-Mathematical Intelligence for Junior High School Students

logical-mathematical intelligence mathematics comics rural school students urban school students

Rahmah Johar , Mailizar , Yulinar Safitri , Cut Morina Zubainur , Suhartati Suhartati


...

Logical-mathematical intelligence is highly needed to ease students’ understanding of mathematics concepts. Therefore, it is necessary to delivery an innovative teaching approach to enhance students’ logical-mathematical intelligence. This study aims to investigate the use of mathematics comics to increase the logical-mathematical intelligence of junior high school students in urban and rural schools. This study employed a quantitative approach with a pretest-posttest control group design. The population of this study were seventh-grade students from a junior high school in Banda Aceh (urban areas) and a junior high school in Aceh Besar (rural areas), Indonesia. The samples of this study were two classes (experimental and control) from each school which were selected randomly. To collect data, we used a logical-mathematical intelligence test and analyzed it by using t-test. This study shows that the use of mathematical comics in urban schools can improve mathematical logical intelligence. However, there was no improvement in students' mathematical logical intelligence in rural schools. Therefore, this study showed that using mathematics comics in different school conditions yield different results in logical-mathematical intelligence. The findings suggest that other learning innovations are required to improve students' logical-mathematical intelligence in rural areas.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.2.1015
Pages: 1015-1027
cloud_download 331
visibility 616
0
Article Metrics
Views
331
Download
616
Citations
Crossref
0

Scopus
0

Relationship Between Knowledge and Affection for the Environment: A Meta-Analysis

affection conservation environment knowledge meta-analysis

Trias Hernanda , Absori , Aidul Fitriciada Azhari , Kelik Wardiono , Janu Arlinwibowo


...

Environmental damage must be taken seriously. Strengthening human attitudes to preserve the environment is the keyword, and strengthening the aspects of knowledge about the environment must be pursued. However, a scientific basis is needed that shows that it is true that strengthening the aspects of knowledge about the environment can improve a person’s attitude toward preserving the environment. The purpose of this research is to find the relationship between a person’s knowledge and their behavior in preserving the environment. By defining the general picture of the relationship between knowledge and attitudes, future accurate educational policies can be taken in the context of environmental protection. This research is a meta-analysis of correlation types. The inclusion criteria for selecting the data are as follows: studies published from 1999 to 2022 in English, analyzed by correlation analysis, have descriptions of many samples and correlation indices, and published in Google Scholar-indexed journals. Based on this inclusion criteria, 23 studies were selected containing 36 relevant sets of research data. The results showed that there was a correlation between knowledge and a person’s attitude toward the environment (.37). Assuming a 95% confidence level, the real score ranges from 0.26 to 0.48. The publication bias test using the trim and fill method showed that none of the data contained biased publications, so the meta-analysis results could be declared valid. Now, there is an urgency to expand environmental education to encourage the development of good attitudes by the community toward the environment.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.2.1069
Pages: 1071-1084
cloud_download 400
visibility 622
3
Article Metrics
Views
400
Download
622
Citations
Crossref
3

Scopus
2

...

The significance of speaking English has been emphasized in Malaysia education. However, speaking problems such as lack of enthusiasm and poor speaking performance emerge among ESL pupils. To resolve this, an online board game “Flippity” is implemented in online speaking lessons. This paper aims to explore the usefulness of the online board game “Flippity” to improve speaking skills among elementary pupils who are in Year 5 as well as to investigate pupils’ perceptions towards the use of the online board game “Flippity”. The study employed a quasi-experimental mixed method design to collect data from thirty Year 5 pupils from a Chinese primary school. Data was collected through speaking pre-test and post-test, semi-structured interview and questionnaire. The results indicated a significant improvement in pupils’ speaking skills in terms of accuracy, fluency, range, interaction and coherence. Pupils also displayed preferences and positive attitude in learning to speak while playing “Flippity”. Further studies are recommended to be done on how “Flippity” could be exploited when learning other language skills such as listening, reading, writing and grammar.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.2.1085
Pages: 1085-1096
cloud_download 399
visibility 775
0
Article Metrics
Views
399
Download
775
Citations
Crossref
0

Scopus
0

The Factors Influencing Digital Literacy Practice in Vocational Education: A Structural Equation Modeling Approach

digital literacy practice pls-sem teacher readiness vocational education

Dwi Jatmoko , Suyitno Suyitno , Mohamad Sattar Rasul , Muhammad Nurtanto , Nur Kholifah , Alias Masek , Hamid Ramadhan Nur


...

In the future, vocational students will face all changes and developments in technology and information. In this context, students' digital literacy skills need to be trained to adapt to the demands of the world of work. This article aims to present the results of a study on factors that can improve the digital literacy practice for vocational students as a roadmap for digital learning in the current era. The sampling technique used purposive random sampling of 8 Vocational Schools in East Java Province, Indonesia. The number of respondents in this study amounted to 355 second-year students. The study has found that online learning, motivation, and technology introduction are influenced by students' digital literacy practices, while teacher readiness and infrastructure must be mediated by online learning. The findings in this study indicate that collaboration from various parties is needed from teachers, school administrators, and policymakers in planning learning that focuses on students' digital abilities.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.2.1109
Pages: 1109-1121
cloud_download 697
visibility 827
2
Article Metrics
Views
697
Download
827
Citations
Crossref
2

Scopus
1

...

The Think-Pair-Share (TPS) strategy makes the learning environment interactive, lively, collaborative and democratic. It allows students to interact; accept information; develop collaborative discussion skills; refine their thinking; and participate effectively in the classroom. In this study, the researchers investigated the effect of the collaborative discussion strategy (think-pair-share) on developing students' skills in solving engineering mathematical problems. Once we had confirmed the validity and reliability of the tools, we used the quasi-experimental approach. The study sample consisted of 66 students divided into two groups: Namely, an experimental group, which comprised 33 students who studied mathematics using the (think-pair-share) strategy; and a control group, which comprised 33 students who studied in the traditional way. Both groups sat for a pretest and post-test in mathematics. The test results showed that the use of the TPS strategy had a positive effect on developing problem-solving skills compared to the traditional method. In light of these results, the study recommended the use of TPS strategy to improve the skills of students in solving engineering mathematical problems.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.2.1123
Pages: 1123-1135
cloud_download 520
visibility 608
2
Article Metrics
Views
520
Download
608
Citations
Crossref
2

Scopus
1

The Effect of Character Teaching on College Student Social-Emotional Character Development: A Case in Indonesia

character teaching college student socioemotional development

Rianawati , Imron Muttaqin , Saifuddin Herlambang , Wahab , Mawardi


...

This study aimed to investigate the effect of character teaching on college student socioemotional character development. The study was conducted at IAIN Pontianak, Universitas Tanjungpura and Universitas Muhammadiyah Pontianak. The sample was 1284 students, 388 male and 896 female. Partial least square-structural equation modeling (PLS-SEM) data analysis using SmartPLS was used. The findings reveal that character teaching has a significant and positive effect on college student honesty, prosociality, respect at home, respect at school, self-control, and self-development. This study suggests that colleges/universities ensure that lecturers supervise student assignments, seriousness and discipline, check students’ attendance strictly, give course assessment samples, and grade their assignments on schedule. At the end of the conclusion, implications and suggestions are given.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.2.1179
Pages: 1179-1193
cloud_download 521
visibility 745
0
Article Metrics
Views
521
Download
745
Citations
Crossref
0

Scopus
0

...

Science, technology, engineering, and mathematics (STEM) education has been successfully implemented in many countries around the world, including Vietnam. Admittedly, it appears that Vietnamese teachers are encountering several obstacles and challenges as they adopt STEM education in their classrooms. The purpose of this study was to use the Delphi method to figure out the obstacles and challenges that teachers in six northern mountainous provinces of Vietnam encounter when teaching STEM education. As per research findings, teachers confront 11 obstacles and challenges when integrating STEM education in their classrooms, including: Teacher competency, time consumption in lesson planning and guiding students to produce STEM products, teachers' beliefs regarding STEM education, inflexible programs, insufficient facilities, examination pressures, lack of timely rewards and encouragement for effective teachers, teachers’ self-funding teaching STEM, students’ competence, students’ cultural, economic and social background, and disagreements from student’s parents. These findings assist administrators and teachers in developing future strategies for successfully implementing STEM education in Vietnam.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.3.1363
Pages: 1363-1375
cloud_download 244
visibility 534
2
Article Metrics
Views
244
Download
534
Citations
Crossref
2

Scopus
0

Drivers of Primary School Students’ Achievement in Indonesia During Pandemic

community participation implementation of online learning political context principals’ support student achievement

Maisyaroh Maisyaroh , Juharyanto Juharyanto , Ibrahim Bafadal , Bambang Budi Wiyono , Maulana Amirul Adha , Johari Surif


...

Political context, community participation, principals’ supports, and the implementation of e-learning, refer to the orientation of efforts in overcoming the pandemic pressures, where these factors must ensure that all school programs can run effectively and efficiently. This study aims to identify the relationship between political context, community participation, principals’ supports, implementation of online learning and student achievement. Respondent in this research was the principal and elementary school teacher in East Java, Indonesia, 300 teachers and principals were respondents in this research. The Structural Equation Modeling method with the help of AMOS 24.0, is used in this study, while, mediation hypothesis testing is done with the Sobel Test. Based on the results of political context can significantly improve the achievement of students through community participation, principals’ support and implementation of e-learning. Research contributions show that with an ideal political context, high community participation, adequate principal support, and implementation of quality e-learning can improve the achievement of students even in crisis conditions in this case under the pandemic pressures.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.3.1393
Pages: 1393-1405
cloud_download 297
visibility 539
3
Article Metrics
Views
297
Download
539
Citations
Crossref
3

Scopus
2

Peer Tutoring Learning Strategies in Mathematics Subjects: Systematic Literature Review

mathematics education peer-assisted learning peer tutoring prisma systematic literature review

Riyan Hidayat , Nurihan Nasir , Sobiratul Asiah Mohamad Fadzli , Nurul Syahirah Rusli , Nur Najiha Kamaruzzaman , Victor Yii Zi Sheng , Nur Husna Hayati Mohammad , Afifah Shabirah Shukeri


...

The peer tutoring approach is a student-cantered teaching method in which students learn in pairs with teacher supervision. The study discussed in this paper is a systematic literature review related to the effectiveness of peer tutoring approaches which has been published within the last 5 years. A complete text analysis was conducted using 20 research papers stating the impact of the peer mentoring approach for this writing. Among the things obtained from previous studies are the variety of ways to implement peer tutoring approach, the impact on 3 aspects in students which are mathematical achievement, social skills and cognitive skills and the teaching theories used. The findings of the study indicate that most past studies used quantitative research methods with the concept of age peer approach. Then, constructivism theory was the most frequently applied with a sample of high school students. In conclusion, this systematic literature review shows that the peer tutoring approach in mathematics education has many benefits in various aspects and needs to be extended to improve the quality of education.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.3.1409
Pages: 1407-1423
cloud_download 612
visibility 1092
2
Article Metrics
Views
612
Download
1092
Citations
Crossref
2

Scopus
1

Do Digital Competency and Self-Leadership Influence Teachers' Innovative Work Behavior?

digital competency innovative work behavior self-leadership

Fetty Poerwita Sary , Nidya Dudija , Milleniartha Moslem


...

This study investigates whether digital competency and self-leadership influence teachers’ innovative work behavior in Islamic International schools. The participants in the quantitative research were 108 teachers from the Islamic International School, who were selected using saturated sampling. The researchers used a 41 items questionnaire to collect data on the study variables. Quantitative data were analyzed by applying structural equation modeling partial least squares (SEM-PLS) using Smart-PLS 3. According to the study's findings, digital competency has a positive and significant impact on innovative work behavior, while self-leadership also has a positive impact that significantly influences innovative work behavior. Overall, the impact of digital competency and self-leadership simultaneously was 0.584 or 58.4%, while the other variables not tested in this study influenced the other 41.6%. This research emphasizes schools to improve building their teachers’ innovative work behavior and for teachers themselves through training, self-development programs, building knowledge sharing among teachers and school leaders, and open ideas about developing pedagogical and sustainable programs for schools.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.3.1449
Pages: 1449-1463
cloud_download 255
visibility 698
2
Article Metrics
Views
255
Download
698
Citations
Crossref
2

Scopus
0

...

An earlier study found that assistive technology based on mobile applications significantly improved how social skills were taught to and learned by autism spectrum disorder (ASD) children. Nevertheless, the content of the existing mobile applications is inadequate for capturing the diversity of Malaysian culture, making it unacceptable for local use. Considering cultural norms is a factor in developing social skills in ASD children. It is therefore necessary to develop new assistive technology based on mobile applications that consider Malaysian cultural norms.  As a result, the Multimedia Interactive Social Skills Module (MISSM) application was created based on the Addie Model, which offers a systematic process for assisting in developing successful instructional material by fusing instructional theory with learning theory. The MISSM application is based on Malaysia's current social skills curriculum, which helps ASD children become socially competent. Hopefully, it will help them develop better social skills and achieve academically. Finally, local culture-sensitive material for assistive technology based on mobile applications would support Malaysia's adoption of a technology-based teaching and learning strategy and contribute to a better understanding of social skills.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.3.1465
Pages: 1465-1477
cloud_download 328
visibility 697
0
Article Metrics
Views
328
Download
697
Citations
Crossref
0

Scopus
0

...

The problems in education in the countries of the Organization for Economic Cooperation and Development (OECD) vary from country to country. The differences between "upper class" and "lower class" countries in PISA assessment results have led to a research gap. The purpose of this study was to (a) test students' mathematical literacy skills on the Program for International Student Assessment (PISA) test and compare the results using the sum of means across OECD countries; (b) examine the relationship between students' mathematical competence, precision, and self-perception of mathematical literacy skills in the PISA test; and (c) analyze the gaps that exist between the implementation of mathematics instruction in school and the mathematical literacy as measured on the PISA test. This study was designed as a mixed method with an explanatory sequential design. The data collection methods included test procedures, questionnaires, and interviews. The result of this study showed that the overall mean score obtained was below the OECD average. In general, the respondents achieved only level 2 mathematics proficiency. A significant relationship was found between mathematical competence, precision, and self-perception in mathematical skills. On the other hand, there was a gap, namely the difference at the implementation level, where mathematical literacy measured by PISA differed from the measurement of mathematical learning achievement by teachers in school. The results showed that teaching that emphasizes only problem-solving procedures affects low mathematical competence and is not useful enough for students to deal with the PISA mathematics test.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.3.1479
Pages: 1479-1493
cloud_download 407
visibility 685
0
Article Metrics
Views
407
Download
685
Citations
Crossref
0

Scopus
1

...

Some Indonesians may still regard online education as a novel, although they frequently engage in online-related activities without even realizing it. The quality of learning, satisfaction, achievement, retention, and, more broadly, personal growth are all favorably correlated with student engagement. For students to provide their best effort and succeed in online learning, it is crucial to have good psychological engagement in them. This engagement will help their psychological processes and dispositions to improve. The quantitative research methodology was utilized in this research. In addition, 800 high school students from South Sumatra participated in this research as a sample. The structural equation model is analyzed (SEM). The findings indicated that 85.9 percent of the time, a psychological commitment is influenced by information communications technology (ICT) proficiency, psychosocial processes, and student performance. Thus, the value of .713 indicates that psychological involvement, psychosocial processes, and ICT proficiency all impact student performance. This study demonstrates that every hypothesis has a favorable and significant impact. These circumstances suggest that students who are proficient in ICT and psychosocial processes will be able to enhance their performance through challenging and dry learning. The interaction between students while learning strengthens this condition.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.3.1509
Pages: 1509-1522
cloud_download 903
visibility 673
0
Article Metrics
Views
903
Download
673
Citations
Crossref
0

Scopus
0

...

This article examines the influence of the university environment and learning programs on students' entrepreneurial intentions and attitudes, considering the moderating roles of entrepreneurial self-efficacy and locus of control. The empirical analysis employs a multilevel (hierarchical) linear model, utilizing responses from 713 students across 30 universities in Kazakhstan who participated in the GUESSS 2021 project survey. Our findings reveal that students' entrepreneurial intentions are directly influenced by entrepreneurial self-efficacy and locus of control. However, the locus of control is also indirectly influenced by the university environment and learning program. The learning program's effect on both entrepreneurial aspirations and attitudes is mediated by self-efficacy. Locus of control, conversely, negatively affects both entrepreneurial attitudes and intentions in program learning. The study's results underscore that student entrepreneurship is shaped by personal factors such as self-efficacy and locus of control, alongside the university context. Interestingly, the findings also indicate interdependencies between these factors, further influencing students' entrepreneurial intentions and attitudes.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.3.1539
Pages: 1539-1554
cloud_download 608
visibility 946
2
Article Metrics
Views
608
Download
946
Citations
Crossref
2

Scopus
1

...

Heritage education is an integral component of general and higher education programs. It helps students understand the national culture and arouses their love for the country. The quantitative study was conducted with the participation of 822 students in the FPT University system. Multiple linear regression analysis and Pearson correlation results help determine the relationship between heritage education’s learning outcomes, including Vovinam martial arts and traditional musical instruments, and students’ patriotic and nationalistic attitudes. Accordingly, promoting learning outcomes related to Skills, Attitudes, and Behaviors positively impacts the development of students’ patriotism and nationalism. The study affirms the role of heritage education programs in the education system in Vietnam, especially at the university level. It confirms the necessity of this type of education at all stages of learners’ development, especially in the research context at FPT University.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.4.1555
Pages: 1555-1567
cloud_download 735
visibility 838
0
Article Metrics
Views
735
Download
838
Citations
Crossref
0

Scopus
0

Effect of Computer Based Test on Motivation: A Meta-Analysis

computer-based test meta-analysis motivation r studio

Achmad Rante Suparman , Eli Rohaeti , Sri Wening


...

This meta-analysis study investigates the effect of computer-based tests on motivation. The random effect model is the basis for calculating the summary effect, and it is found that the 30 articles obtained through the PRISMA method, which consist of four parts, namely identification, screening, eligibility, and included, can be generalized. Data analysis was performed using R studio and OpenMEE. Based on the research results, the p-value <.05 was obtained, so it was concluded that using a computer-based test significantly affected motivation. In the moderator analysis, it was found that computer-based tests were most effective for intrinsic motivation for the motivation variable, university students for the participants variable, and the country of Iran for the region variable. Evaluation of publication bias using the funnel plot and regression method shows no publication bias, proving that the 30 articles analyzed represent all existing studies on computer-based tests.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.4.1583
Pages: 1583-1599
cloud_download 499
visibility 576
0
Article Metrics
Views
499
Download
576
Citations
Crossref
0

Scopus
0

Strengthening Pedagogical Content Knowledge in Designing Laboratory Activity Based on Small-Scale Chemistry Practicum Approach

laboratory activity pedagogical content knowledge small-scale chemistry

Fitria Fatichatul Hidayah , Muhamad Imaduddin , Eko Yuliyanto , Gunawan , Muhammad Cholid Djunaidi , Siti Qomariyah


...

The purpose of this research is to strengthen pedagogical content knowledge (PCK) in designing laboratory activities based on small-scale chemistry approaches. This research is action research involving 60 trainee teachers with stages that include (a) Reflect; (b) Plan; (c) Act; (d) Observe; (e) Reflect (2nd); (f) Plan (2nd). Qualitative data were collected through (a) Questionnaires reflecting on experiences in practicing chemistry learning and responses to the importance of learning, (b) a Portfolio of chemistry practicum design, (c) documentation of the process of carrying out design, implementation, and practicum evaluation activities, (d) field notes, (e) reflection sheet, and (f) Portfolio of follow-up plans. The data is displayed through the R computation system with data pre-processing stages in the teacher's reflection text which includes basic cleaning, case folding, normalization, stemming, and deleting meaningless words. Display data in the form of word clouds, frequency expression diagrams, and tabulations. Descriptive narratives are used to analyze the documentation obtained in the action process. The teacher group demonstrated performance in implementing small-scale practicum activities. Teachers are increasingly skilled in modifying conventional laboratory equipment, minimizing the amount of chemical use, minimizing waste disposal, and increasing efficiency in the duration of practicum implementation. The follow-up plan for this activity includes quality improvement in aspects of (a) skill in using laboratory equipment, (b) understanding of chemical concepts, (c) equipment availability, materials, and work procedures, and (d) implementation of chemistry practicum.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.4.1631
Pages: 1631-1644
cloud_download 263
visibility 431
2
Article Metrics
Views
263
Download
431
Citations
Crossref
2

Scopus
0

Relationship between Mentors’ Roles and Mentees’ Leadership Development: The Mediating Role of Mentees’ Self-efficacy

mentees’ leadership development mentees’ self-efficacy mentors’ roles

Aminudin Mokhtar , Azman Ismail , Mustafa Zihni Tunca , Suja Unni Krishnan , Nurul Aini Othman


...

Limited latest studies circulated in the 21st century of world university ranking reveal that well-designed mentoring programs will not increase mentees’ leadership development if mentors have not implemented effective roles in the mentoring programs. Although many studies have been done, the mediating effect of mentors’ roles is little known in the tertiary education mentoring research literature. This study is done to examine the correlation between mentors’ roles, mentees’ self-efficacy, and mentees’ leadership development. This study employed a cross-sectional research design. A purposive sampling plan was employed to collect 761 survey questionnaires from undergraduate students at non-research-based public universities in Sarawak. The survey data were analyzed by the SmartPLS package to determine the validity and reliability of the study instrument, and thus test hypotheses for the direct effects model and mediating model. The outcomes of the SmartPLS path model analysis showed that the majority of participants felt that the levels of information exchange, help, self-efficacy, and leadership development are high. This situation explains that the ability of mentors to appropriately implement information exchange and help in mentoring programs has strongly evoked mentees’ self-efficacy. Consequently, this self-efficacy can lead to higher leadership development. This finding can help practitioners to understand the diverse paradigms of mentees’ self-efficacy concept and plan the integration of academic and social-based approaches in formulating mentoring programs to prepare successful graduates in a time of rapid global change.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.4.1719
Pages: 1719-1730
cloud_download 300
visibility 658
0
Article Metrics
Views
300
Download
658
Citations
Crossref
0

Scopus
0

Advertising Management of Early Childhood Education Institution: Challenges, Opportunities, and Development

advertising management early childhood education education promotion management technology

Upik Elok Endang Rasmani , Alfan Sarifudin , Siti Wahyuningsih , Novita Eka Nurjanah , Jumiatmoko , Nurul Shofiatin Zuhro , Anjar Fitrianingtyas , Bambang Winarji , Yuanita Kristiani Wahyu Widiastuti


...

Advertising or promotion management analyses, plans, and monitors programs to create target market exchanges and achieve institutional goals. Early childhood education (ECE) is an educational institution needing advertising management. This study examines the implementation of ECE advertising management in terms of challenges, opportunities, and developments. This study showed two major areas: 1) practitioners were more innovative and creative in using technology to develop advertising management, and 2) the educational institution got better recognition from society, especially parents. This study uses the literature study method, assisted by the publish perish application, to find reference sources related to educational advertising management for ECE. The study showed that the ability of schools and teachers to provide services based on consumers’ demands influenced the implementation of organisational advertising management challenges. Meanwhile, advertising management developments were sometimes affected by the actions of the advertising media. Social media informed consumers about the institution without spending more money and effort.

description Abstract
visibility View cloud_download PDF
10.12973/eu-jer.12.4.1731
Pages: 1731-1742
cloud_download 378
visibility 549
0
Article Metrics
Views
378
Download
549
Citations
Crossref
0

Scopus
0

...